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Un repaso ao mundo das apps | feirón blog
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0 Comentarios | sep 15, 2014

Un repaso ao mundo das apps

APPS | APLICACIÓNS MÓBILES |

apps smartphone

Neste post achegámosvos algúns datos e referencias sobre apps que seguro que vos sorprenderán. Subxacer unha reflexión sobre o mundo das aplicacións móbiles que esperemos achéguevos un granito de area á hora de valorar se inverter/apostar por unha estratexia moi baseada en Apps.

Como dende CLICUA propoñemos unha solución para que o comercio utilice con eficacia e de modo sostible as novas tecnoloxías, non vou mencionar ningunha das moitas apps que hai para o comercio neste momento. En CLICUA tamén temos a nosa aínda que non está no centro da nosa estrategia…de momento. ;)

E é que resulta que vivimos un momento onde o uso do móbil está absolutamente estendido. Así, en España é o primeiro país de Europa en penetración de smartphones, con 23 millóns de españois cun destes potentes teléfonos. Hai 22 millóns de usuarios activos de apps e descárganse a chilindrada de 4 millóns de apps ao día! (ver fonte)

Pero se resgamos un pouco vemos outros datos non tan optimistas. En primeiro lugar, vemos que hai máis dun millón de aplicacións tanto na Apple Store coma en Google Play, cun ritmo de aparición de novas aplicacións vertixinoso. Propóñovos ver este gráfico para que alucinedes. free hosting and domain Decenas de miles de novas apps cada mes! Por exemplo, na Apple Store hai máis de 1.800 aplicacións de lanterna.

aplicaciones moviles por mes (ver fonte)


Pero o máis preocupante é que, a pesar de que a cantidade de tempo que dedicamos ao uso das apps se duplicou nos dous anos, o número de apps nas que “gastamos” ese tempo é aproximadamente o mesmo. Usamos máis as mesmas apps:

uso-de-apps

(ver fonte)

Pero se nos fixamos, ademais vemos que o crecemento está moi concentrado nas apps de “social” e “entretemento” (onde se inclúe o vídeo) e logo un pouquiño das demais onde só destaca notablemente a fotografía que duplica o seu uso.

uso-de-apps-2

É dicir, estamos máis tempo pero case todo nas nosas apps sociais (posiblemente Facebook ou Twitter) e entreténdonos (xogos e vídeos) e logo un pouco noutras, pero pouco. Falamos de 1 minuto ao mes e volumes dese estilo.

Seguro que as apps fortes onde invertemos o tempo e onde posiblemente estean a app de Facebook, a de Twitter, Youtube e algunha máis non varían moito. É dicir, a maioría do tempo estamos cun conxunto de apps que non varía e logo temos un pequeno grupo de apps que se imos cambiando e probando.
Moitas das apps non teñen ningunha descarga ou moi poucas. Se o modelo de negocio que che propoñen se basea nunha app tan “chula” que a xente usará, desconfía, porque o máis probable é que non lla descargue case ninguén e polo tanto a “xente non a usuará” e polo tanto todo o resto do discurso cae.

Segundo algúns estudos aproximadamente dous terzos das apps son “zombies” (poucas descargas).

Por todo isto, o noso contrapunto a esta euforia das apps é que as posibilidades de facerse un oco nese enorme mundo das apps son pequenas. O o teu app ofrece un servizo clave que me resulta máis conveniente no móbil e por iso vou cambiar o meu comportamento (prefiro usar Facebook ou só podo usar Instagram no móbil) ou es un dos poucos elixidos no mundo mundial que deches cunha desas teclas que che levan ao “tipping point”.

Seguen aparecendo e como mostra déixovos a app de moda nestes momentos: “YO”. Invitámoste a ler a historia desta aplicación para vexades canto impredicibles somos os humanos e como iso nos debe servir como medicina anti-gurús ;)

Se che gustou, non dubides en compartir!

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