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Showrooming, webrooming e as posibilidades do comercio local | feirón blog
preload preload preload preload preload preload
0 Comentarios | jul 09, 2014

Showrooming, webrooming e as posibilidades do comercio local

O showrooming é a etiqueta coa que nos referimos ao “desprazamento” de compras das tendas offline a tendas online. Clientes que buscan, tocan, proban, etc. nas tendas de rúa pero logo comparan prezos online e acaban realizando a transacción nalgunha tenda dixital. Ademais tamén falaremos do webrooming.

Efectivamente, a sensibilidade dos consumidores ao prezo é alta. Aquí deixámosvos un gráfico dun estudo onde se ve como un 10% move moita xente pero un 20% xa move case todo o mundo!

pequeno comercio

Aínda que logo a realidade é menos crua. O momento da compra é poderoso e estamos convencidos de que non existe tanto desprazamento.

Ademais, a hiperconexión que xera este efecto tamén tráenos o webrooming, que se refire ao desprazamento das compras online ao mundo offline. É dicir, xente que busca e compara online pero logo vai á súa tenda e o compra alí!!

Resulta que o webrooming é máis frecuente que o showrooming.

showrooming webrooming

Pero deste baile de tendencias con nomes modernos, porcentaxes e comportamentos humanos dedúcense unha serie de conclusións para ti, comerciante:

A primeira é que reflicte números significativos e polo tanto debes estar atento. Estes consumidores superconectados, co seu smartphone, son os mesmos que tes o teu na túa tenda!

A segunda é que debes poñer en marcha medidas para que eses que van á túa tenda, se se van, se acorden de ti. Que o teu tes o produto, que o poden volver probar, que tes outras novidades, as túas promocións, etc. E para iso só tes que rexistralos e utilizar as ferramentas dixitais (esas onde buscará outras tendas onde realizar a compra) para aparecer na foto e seguir aproximándote. Porque recorda, no fondo,¡prefiere compralo na túa tenda!!

A terceira é que tamén debes preocuparte da túa presenza online. Se son un showroomer ou un webroomer e busco online onde comprar na miña cidade o meu produto, que a túa tenda física saia na foto!

Tedes algunha experiencia nas vosas tendas co showrooming ou o webrooming?

Se che gustou, non dubides en compartir!

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