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Os segredos secretos | feirón blog
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0 Comentarios | ago 28, 2013

Os segredos secretos

BLOG FEIRAi??N | INSPIRADORES

segredos pequeno negocio

Os segredos do pequeno comercio

Existe un problema no comercio que nA?s chamamos “os segredos secretos”. Resulta que manter un comercio funcionando Ai?? realmente complicado e esixe dunha excelente execuciA?n en moitas frontes. Hai que comprar axeitadamente, conseguir unha boa gama de produtos, bA?sicos e diferentes, poAi??er prezos competitivos, promociA?ns atractivas pero non destrutoras do negocio, decoraciA?n, ambiente, escaparate, atenciA?n ao cliente, horarios, servizos, comunicaciA?n, etc. etc. etc.

Todo comercio que funciona nestes tempos difAi??ciles, Ai?? porque o fai moi ben en todas estas frontes. Ai?? mA?is, cando escoitas aos comerciantes, moitas veces encontras historias fascinantes relativas ao seu traballo en calquera destas frontes. Ai?? dicir, como consumidor ou persoa allea ao negocio, descobres un traballo excepcional detrA?s dun pequeno aspecto do negocio no que nin sequera repararas.

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AsAi??, pode gustarche escaparte dunha tenda de nenos, sen mA?is. Pero cando a encargada che conta o seu programa de cambios super-frecuentes de escaparate, como iso estA? aliAi??ado con tendencias ou entrada de produtos novos, coas sA?as promociA?ns ou coa exposiciA?n interior de produto, sorprAi??ndeche a profesionalidade e rigor dese pequeno negocio.

PA?denche gustar os produtos dunha tenda de decoraciA?n e fogar, pero cando che contan que os deseAi??os de tAi??xtil son propios, coa sA?a propia deseAi??adora. E polo tanto A?nicos. Que os produtos teAi??en caracterAi??sticas diferentes que os habituais dos locais moi low cost e o demostra, etc… descobres un traballo excepcional que nin te imaxinabas.

Ou cando un profesional de hostalarAi??a che describe con detalle as caracterAi??sticas tAi??cnicas dunha copa (cara) na que che vai servir un viAi??o (alcanzable) para que consigas unha degustaciA?n A?ptima: aliaxe para o aroma, flexibilidade, centro de gravidade, transparencia… quAi??daste perplexo do mimo e cariAi??o co que ese negocio investiu un diAi??eiro extra sinxelamente para ofrecerche unha mellor experiencia.

E poderiamos seguir asAi?? horas. E seguro que como comerciante xa estA?s a pensar en cousas nas que te esforzaches para mellorar a satisfacciA?n dos teus clientes… e que posiblemente sA? uns poucos apreciasen.

E Ai?? que hai moitas pequenas cousas que fai o comerciante e que ao consumidor lle encantarAi??a coAi??ecer. Que se as coAi??ecese lle darAi??a mA?is valor a ese comercio. LevarAi??ase unha mellor impresiA?n do comercio e xerarAi??a unha maior afinidade. Pero ese segredo “confesable” Ai?? secreto. Secreto porque non llelo contaches aos teus clientes, ou non llelo podes contar.

E esa Ai?? unha das ideas que subxacer na filosofAi??a da “comunicaciA?n frecuente” da que falamos neste blog.

A NOSA RECOMENDACIAi??N: repasa aquelas cousas que fas polos teus clientes. Aquelas cousas valiosas, nas que te esforzas e que eles seguro que valoran. E cA?ntallas!!! Agora con feirA?n tes unha ferramenta A?ptima para contarlle todos eses pequenos detalles que fan do teu negocio un negocio especial. ConseguirA?s clientes mA?is fieis. Empeza agora mesmo!!!

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