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Os segredos secretos | feirón blog
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0 Comentarios | ago 28, 2013

Os segredos secretos

BLOG FEIRÓN | INSPIRADORES

segredos pequeno negocio

Os segredos do pequeno comercio

Existe un problema no comercio que nós chamamos “os segredos secretos”. Resulta que manter un comercio funcionando é realmente complicado e esixe dunha excelente execución en moitas frontes. Hai que comprar axeitadamente, conseguir unha boa gama de produtos, básicos e diferentes, poñer prezos competitivos, promocións atractivas pero non destrutoras do negocio, decoración, ambiente, escaparate, atención ao cliente, horarios, servizos, comunicación, etc. etc. etc.

Todo comercio que funciona nestes tempos difíciles, é porque o fai moi ben en todas estas frontes. É máis, cando escoitas aos comerciantes, moitas veces encontras historias fascinantes relativas ao seu traballo en calquera destas frontes. É dicir, como consumidor ou persoa allea ao negocio, descobres un traballo excepcional detrás dun pequeno aspecto do negocio no que nin sequera repararas.

Así, pode gustarche escaparte dunha tenda de nenos, sen máis. Pero cando a encargada che conta o seu programa de cambios super-frecuentes de escaparate, como iso está aliñado con tendencias ou entrada de produtos novos, coas súas promocións ou coa exposición interior de produto, sorpréndeche a profesionalidade e rigor dese pequeno negocio.

Pódenche gustar os produtos dunha tenda de decoración e fogar, pero cando che contan que os deseños de téxtil son propios, coa súa propia deseñadora. E polo tanto únicos. Que os produtos teñen características diferentes que os habituais dos locais moi low cost e o demostra, etc… descobres un traballo excepcional que nin te imaxinabas.

Ou cando un profesional de hostalaría che describe con detalle as características técnicas dunha copa (cara) na que che vai servir un viño (alcanzable) para que consigas unha degustación óptima: aliaxe para o aroma, flexibilidade, centro de gravidade, transparencia… quédaste perplexo do mimo e cariño co que ese negocio investiu un diñeiro extra sinxelamente para ofrecerche unha mellor experiencia.

E poderiamos seguir así horas. E seguro que como comerciante xa estás a pensar en cousas nas que te esforzaches para mellorar a satisfacción dos teus clientes… e que posiblemente só uns poucos apreciasen.

E é que hai moitas pequenas cousas que fai o comerciante e que ao consumidor lle encantaría coñecer. Que se as coñecese lle daría máis valor a ese comercio. Levaríase unha mellor impresión do comercio e xeraría unha maior afinidade. Pero ese segredo “confesable” é secreto. Secreto porque non llelo contaches aos teus clientes, ou non llelo podes contar.

E esa é unha das ideas que subxacer na filosofía da “comunicación frecuente” da que falamos neste blog.

A NOSA RECOMENDACIÓN: repasa aquelas cousas que fas polos teus clientes. Aquelas cousas valiosas, nas que te esforzas e que eles seguro que valoran. E cóntallas!!! Agora con feirón tes unha ferramenta óptima para contarlle todos eses pequenos detalles que fan do teu negocio un negocio especial. Conseguirás clientes máis fieis. Empeza agora mesmo!!!

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