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Por que toda franquía debe ter un clube de clientes | feirón blog
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0 Comentarios | jul 02, 2014

Por que toda franquía debe ter un clube de clientes

franquia clube clientes fidelizazionCLUBE DE CLIENTES | FEIRÓN | FRANQUÍAS |

Aquí tes 6 razóns para poñer en marcha o teu “Clube de Clientes” agora mesmo!!

1. Porque é o teu activo máis valioso

Ter acceso a todos aqueles consumidores que che visitaron, aos fieis e aos esporádicos, aos que compraron e aos que entraron a coñecer o teu negocio, aos que te seguen en Facebook e aos que non o usan… é un tesouro do que non podes prescindir

2. Porque, como persoa responsable dunha franquía, é a túa responsabilidade manter a conversación da túa marca

Que coñezan os teus valores, que estean ao corrente das túas novidades, das túas promocións, etc. é unha “conversación” que debes realizar a túa como central franquiadora

3. Porque poderás xerar visitas e vendas aos teus aliados nas franquías.

Traballando axeitadamente esa conversación, cun bo mix de contido e campañas, fortalecerás o vínculo entre os consumidores e a túa marca e poderás xerar novas visitas e vendas nos negocios con franquía, quizais o mellor servizo que poidas prestarlles.

4. Porque ese activo che xerará beneficios colaterais

Como franquiador, o crecemento é unha parte esencial do teu negocio. A túa rede crecerá e o teu club de clientes tamén, xerando un valioso recursos para ti pero tamén para outras compañías que, sen competir contigo, buscan clientes cun perfil como os que acoden ao teu negocio. Nese cruzamento de intereses tes unha oportunidade para xerar beneficios para os teus consumidores, para os aliados e para a túa marca.

5. Porque amplificarás o beneficio de todo o teu esforzo de mercadotecnia

Actualmente xa realizas un enorme traballo de mercadotecnia coa túa innovación de produtos, coas túas promocións, coa túa imaxe corporativa, co teu escaparate, cos teus detalles ao cliente, etc. pero todo iso pode pasar inadvertido para un cliente ocasional ou un cliente que acode ao teu negocio cunha idea moi predeterminada. Agora o teu podes contarllo para que cada consumidor teña a imaxe real das moitas cousas que fas no teu negocio.

6. Porque neses clientes que che visita tamén hai candidatos para estender a túa franquía

E se podes seguir en contacto con eles terás a oportunidade de preguntárseo ou suxerirllo, reforzando os teus locais como ferramentas de xeración de candidatos.

Necesitas axuda para crear o teu Club de clientes para a túa franquía? Ponte en contacto connosco e estaremos encantados de axudarte.

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