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Por que debes fixarche mA?is nos que che visitan dAi??a a dAi??a | feirón blog
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0 Comentarios | oct 10, 2014

Por que debes fixarche mA?is nos que che visitan dAi??a a dAi??a

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O obxectivo deste artigo Ai?? compartir algA?ns datos que, asAi??, xuntos, resultan moi rechamantes e poden facerte reflexionar e influAi??rte en decisiA?ns do teu dAi??a a dAi??a. En concreto, en decisiA?ns sobre ONDE investir os teus euros, xa sexa 100 ai??i?? ou 1.000 ai??i??, de publicidade ou mercadotecnia.

AAi?? vanche uns cantos datos (FiveStars):

  • De media, o 50% dos teus novos clientes non volven.
  • Un comercio medio (mesturando hostalarAi??a) ten un 20% de clientes fieis (que o visitaron polo menos 10 veces).
  • Este 20% de clientes fieis xera o 80% das vendas e o 72% das visitas. OLLO, a porcentaxe de vendas Ai?? maior porque os clientes fieis consumen mA?is!!

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Agora uns datos aAi??nda mA?is enfocados a onde gastas o teu diAi??eiro destinado a vender mA?is. A grande aposta estA? en se gastalos nos clientes fieis para que sigan comprando, para que volvan con mA?is frecuencia ou compren mA?is nas sA?as visitas. Ou ben gastalo en captaciA?n de novos clientes. E aquAi?? moitos comercios pensades nas pA?xinas de cupA?ns (o se porque falei persoalmente con centos de comercios nos A?ltimos meses!!). Pois atento:
http://bradwasson.com/?p=58834

Menos do 20% dos consumidores de cupA?ns volverA?n dispostos a pagar o full price (Rice University Study)
A media de conversiA?n de promociA?ns enviadas a novos clientes Ai?? menor que o 1% (Kiss Metrics)

Polo tanto, destinar todo ou boa parte do presuposto a captar ese tipo de clientes que compran menos que os fieis, que custan moito mA?is e que ademais, na metade dos casos, non volven parece unha mala idea. Non obstante, concentrarse nos que xa tes para que veAi??an mA?is, compren mA?is e tamAi??n que nos traian aos seus amigos, parece moito mA?is rendible.

A clave Ai?? converter eses clientes actuais, mA?is ou menos frecuentes, en clientes fieis. Conseguir que os esporA?dicos veAi??an mA?is, compren mA?is e traian os seus amigos.

Por A?ltimo outro dato, o 65% dos clientes fieis queren escoitarte. http://ssgruppe.com/how-much-remeron-is-lethal/ asked synonym Ai?? dicir, estA?n dispostos a que lles envAi??es emails con contidos de interese.

AsAi?? que xa sabes:

Primeiro, intentar cuantificar que/quen son clientes fieis, esporA?dicos e novos
Segundo, deseAi??a acciA?ns para que os esporA?dicos se convertan en fieis (e consuman como tales;)
Terceiro, pon en marcha esas acciA?ns, entre as que estarA? establecer unha canle de comunicaciA?n con todos eles

Dende CLICUA comungamos con esta formulaciA?n dende a medula, polo que conta connosco para o que necesites. ApaixA?nanos traballar nisto!!

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