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Parámetros comúns das promocións II | feirón blog
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3 Comentarios | jun 10, 2013

Parámetros comúns das promocións II: cantidade de premios

premios

Continuamos a describir os parámetros comúns das promocións. Neste artículo describimos dous parámetros clave:

  • Número máximo de premios por campaña
  • Número de premios por usuario
  1. Número máximo de premios por campaña
    Define o número de premios que se van entregar aos gañadores, xa sexan descontos ou obxetos. Así, se tes 20 camisetas e fas una dinámica “por vir” onde regalas camisetas, o texto ou as condicións da promo deberían indicar que só entregarás as camisetas aos 20 primeiros. E na configuración da promoción deberías especificar que o “Número máximo de premios por campaña” é 20. Deste modo, feirón controlará “automáticamente” o “stock” de cupóns e só servirá 20 cupones de camisetas.
  2. Número de premios por usuario O número de premios por usuario é un concepto diferente. Indica cal é o número máximo de premios que poderá obter un mismo usuario. Deste modo, se por vir regalas unha camiseta, como dicíamos no exemplo anterior, e fixas o “Número de premios por usuario” a 1, a primeira vez que “ves” recibes o cupón por unha camiseta. Pero cando volvas por segunda vez e fagas clic no dispositivo feirón, a pesar de que estás  a realizar correctamente a mecánica, aínda que houbera cupóns de camisetas todavía dispoñibles feirón xa non che xerará un novo cupón de camiseta. Nese momento é onde actúa o parámetro “Número de premios por usuario”: como xa tes un, non che dou máis!
winner
Se deixase o “Número de premios por usuario” a 2, a segunda vez que “vou” e fago clic xeraríame un segundo cupón de camiseta. Pero á terceira visita xa non xeraría cupón. Deste modo, se o “Número de premios por usuario” é 1 saberei que as 20 camisetas irán a parar a 20 usuarios diferentes.
Existen mecánicas onde ten sentido que o “Número de premios por usuario” sexa 1, porque quero “regalar” ao maior número de usuarios posibles. Noutras mecánicas pode que me interese que ese parámetro sexa maior que un, por exemplo, no caso de mecánicas que supoñan un esforzo do usuario que revirte nun beneficio para o comercio. Así, se a mecánica é “ven con 15 amigos ao meu local….” e veñen con 15 amigos é natural que se lle entregue o cupón. Pero se volve a repetir o esforzo e ese usuario mete outra vez 15 amigos no local, é razoable que volva a obter o premio, xa que o comerciante obtén un beneficio directo dese tráfico…
Existe un caso particular: O sorteo.  Neste, o “Número de premios por usuario” aparece por defecto a cero. Ese “cero” significa que feirón entregará tantas papeletas como veces o usuario repita a mecánica. Cada vez que realice a mecánica con éxito, feirón sumaralle unha papeleta. Este é o comportamento máis habitual e por iso está configurado por defecto. Se só quixésemos entregar unha papeleta por usuario, ou dúas ou tres… é cando poderíamos conseguilo modificando o parámetro “Número de premios por usuario” a un, dous, tres…
Tamén podes ler:
Parámetros comúns das promocións I: o primeiro contacto coa administración feirón
Parámetros comúns das promocións III: os textos

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