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Parámetros comúns das promocións I | feirón blog
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3 Comentarios | jun 05, 2013

Parámetros comúns das promocións I: o primeiro contacto coa administración

pensando en feiron superior

Comezamos unha serie de posts para que entendades como crear unha promoción feirón de maneira moi doada. Para poder falar dos parámetros comúns que vos encontraredes á hora de crear unha promoción, primeiro daremos un repaso á administración feirón e aos elementos que atoparedes nesta:

  • Data de Inicio: indica cando comeza a promoción. Antes da data de inicio non se pode participar.
  • Data de Fin: indica cando remata a promoción. Despois de esta data xa non se pode participar.
  • Data de Aviso: indica cando queres que feirón empece a avisar aos teus consumidores sobre esta promo. O aviso, como saberedes, chégalles por email. A data de aviso é útil para “adiantar” o aviso da túa promo. Se a promo é breve, é dicir, a data de inicio e fin están próximas, convén adiantar a data de aviso para que os teus consumidores coñezan a promo con antelación. Se non o fas así, cando se enteren terán moi pouco tempo para participar!

A continuación detallamos outros parámetros comúns que tamén son importantísimos coñecer:

  • Premios por usuario: representa o número máximo de premios que pode conseguir un mesmo cliente. Por defecto, está a 1. É dicir, só se premia unha vez a cada consumidor. Se xa conseguiu o premio, non o volverá conseguir. Por exemplo, se regalas 20 camisetas e este parámetro é 1, quere dicir que as 20 camisetas irán a parar a 20 consumidores diferentes. Se o parámetro fose 2, podería haber algún consumidor que  levase 2 camisetas…
  • Tipo de premio: en feirón podedes programar se o premio o entregarás de modo directo ou por sorteo. Directo significa que ao que realice con éxito a mecánica proposta  asignaráselle un premio. Ese premio  “materialízase” nun cupón dourado no tablet que representa o dereito do consumidor a recibir o que ti especificaras. Se utilizas “Sorteo” significa que cando realice a mecánica con éxito gañará unha papeleta para o sorteo que acompaña á promoción. Cantas máis veces realice o usuario a mecánica, máis papeletas.
  • Rango de días: podes configurar a promoción para que a mecánica só sexa válida se se realiza nuns días determinados. Por exemplo, “se ves de luns a xoves…”. A promoción estará activa entre a Data de Inicio e a Data de Fin que  especificaras (non é do primeiro luns ao próximo xoves, se non ata cando dura a campaña), pero só se xerará premio ou papeleta para o sorteo se a mecánica se leva a cabo “de luns a xoves”.
  • Hora de comezo/fin: do mesmo modo, pódese especificar unha franxa horaria, de modo que só se xera premio ou papeleta se a mecánica lévase a cabo nesa franxa horaria. Por exemplo, poderíamos premiar cunha papeleta para un sorteo cada vez que veñades de “13 a 14″ porque interésanos que a xente chegue ao noso restaurante antes da hora punta… Tamén podemos combinar as restriccións e lanzar unha promo que só recolla a mecánica se sucede de luns a xoves e de 13 a 14 horas!

Podes ler tamén:

Parámetros comúns das promocións II: cantidade de premios

Parámetros comúns das promocións III: os textos

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  2. [...] o parámetro “Número de premios por usuario” a un, dous,
  3. [...] se rexistran a visita conxunta, o “anfitrión” recibirá o premio que

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