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O teu aliado estratéxico en feirón | feirón blog
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0 Comentarios | abr 04, 2013

O teu aliado estratéxico en feirón

estrategiaHabitualmente o comercio ten provedores máis grandes que o propio comercio. Así unha tenda de deportes cómpralle a Nike, un bar a Estrella Galicia ou unha perruquería a L’Oréal. En moitos casos, eses provedores chegan ao comercio a través de distribuidores, máis pequenos que as marcas pero máis grandes que o comercio individual.

E tanto as marcas como os distribuidores interésalles moitísimo que o teu comercio venda. E que venda moito! Por iso están dispostos a inverter en accións que melloren esas vendas.

Hai dous tipos de inversión: “Sell in” e “Sell out”. A primeira, “Sell in”, fai referencia aos incentivos que a marca ou distribuidor aporta ao comerciante para que este compre produto. Son incentivos para “encher a tenda”. Os segundos, “Sell out”, son incentivos vinculados á venta da tenda. Trátase de accións orientadas a “baleirar a tenda”.

Cada vez máis, as marcas e distribuidores queren máis “Sell out” que “Sell in”. O problema é que para destas marcas ou distribuidores resulta complexo controlar accións promocionais no punto de venda. Pero si queren facer promocións!!

Aí é onde feirón convértese nun gran aliado do comercio para dar entrada a unha destas marcas ou distribuidores no teu establecemento. Con feirón daraslle ao teu provedor unha ferramenta coa que poderá configurar promocións directas para consumidores dos establecementos onde vende  os seus produtos, enviarllas directamente aos consumidores de eses establecementos a través de feirón e controlar a interacción dos consumidores coa promoción.

Esta nova canle de comunicación cos seus consumidores é un tesouro para unha marca ou distribuidor. É o “tesouro  do comerciante” como comentábamos fai uns días. E por iso é natural que o comerciante esixa unha contraprestación. domain dns Esta contraprestación debe conter sempre un compromiso de actividade promocional. Un compromiso dun presuposto para dotar as accións promocionais, un determinado volume de accións, de agasallos, etc.

Dende feirón estamos seguros de que a actividade de “fidelización” e promoción do comercio será mellor se  dispón dunha marca ou distribuidor apoiando coas súas campañas e por iso ofrecémosche:

  •  Un 25% de desconto na túa cota de feirón se tes un provedor asociado ao teu comercio (están excluídas deste desconto as asociacións)
  • O apoio do noso equipo de consultores para falar cos teus provedores, explicarlles feirón e axudalos a valorar o potencial que representa para ambos.

Quen é o teu provedor capaz de apoiar con forza o teu plan de campañas?

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