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Feirón | feirón blog
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0 Comentarios | sep 04, 2013

Non perdas esta promoción

BLOG FEIRON | PROMOCIÓNS1 blog feiron check

Unha promo potente que todo comercio debe coñecer

Se queres crear unha promoción acudirás á web de feirón e nas promos encontrarás varias mecánicas. Algunhas son moi evidentes como “Por vir” ou “Por traer un amigo”, pero hai unha verdadeiramente versátil á que lle poderás sacar un estupendo partido. É a mecánica “Cupón por Rexistros”.

Esta mecánica está pensada para contabilizar un número X de veces un comportamento que ti queiras premiar e xerar o cupón correspondente. En concreto, un comportamento que o dispositivo feirón non controle e que serás o ti mesmo quen confirme se tivo lugar.

Por exemplo, se queremos premiar cun cupón de 10 € para a próxima compra a todos aqueles que compren máis de 50 € (o que significa un 16% no peor dos casos, aínda que xeralmente será menos desconto). Para iso, tes dúas opcións:

  • Deseñar uns cupóns atractivos e pouco falsificables. Levalos a unha imprenta e imprimilos. Gardalos debaixo do mostrador e ir entregándoos a aqueles consumidores que consuman máis de 50 €. Despois deberás comprobar que son auténticos cando os consumidores empecen a traelos para cambialos. E por último, pode que teñas que lidar con algún consumidor que trae o seu cupón de 10 € máis alá da data de caducidade do cupón.
  • A opción feirón afórrache o deseño, afórrache a impresión e todos os cupóns “desaparecen” pasada a data de validez. Ademáis, xera o efecto positivo de que o consumidor para beneficiarse debe rexistrarse e incorporarse deste xeito á túa base de datos.

Neste caso, a mecánica axeitada é a de “Cupón por Rexistros”. Deste modo, cando o cliente cumpra a condición deberá facer clic no dispositivo feirón e outro clic na campaña. Nese momento, o dispositivo feirón pedirá o código do comerciante e será o comerciante ou dependente quen coa súa tarxeta de comerciante valide que a condición foi cumprida.

Usando esta promo tamén podedes poñer en marcha as promos de “se compras 5 te regalo 1″ e cada unha das cinco compras deberán ser validadas polo comerciante, pero será feirón quen controle a tarxeta cos 5 selos coa seguridade de que cada un deles é real (ten o OK do consumidor e do comerciante!).

E sendo creativos podedes incorporar calquera outro comportamento: se consumes X veces desta categoría de produto…, se vés a comer 4 veces acompañado…, se vés disfrazado en Halloween…, etc.

Unha interesante mecánica para premiar eses comportamentos que convertan a vosa base de datos en vendas!!!!

E ti, que promocións estás a usar no teu negocio?

check feiron pequeno comercio galicia

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