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Entre o boletAi??n e o Facebook | feirón blog
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0 Comentarios | jul 04, 2013

Entre o boletAi??n e o Facebook

entre o boletin e o facebookComo vos contamos sempre que podemos en presentaciA?ns ou cursos, a esencia do comercio Ai?? a “relaciA?n co seu consumidor” e para fortalecela necesita falar con el. Pero esa conversaciA?n non Ai?? trivial. feirA?n achAi??gavos a canle, mellor dito a multicanle (email, tablet, web e aplicaciA?n mA?bil) e tamAi??n contidos moi atractivos como as sA?as campaAi??as permanentes, pero Ai?? IMPRESCINDIBLE que o alimentedes coa vosa conversaciA?n. Porque esa conversaciA?n Ai?? entre o TEU COMERCIO e o TEU CONSUMIDOR.

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QuerAi??a insistirvos na necesidade de dedicarlle esforzo a esta conversaciA?n e reflexionar convosco para axudarvos a creala. E a reflexiA?n de hoxe parte do reto que supA?n manter outras canles como o email e o Facebook.

Cando un comerciante usa o email envAi??a xeralmente comunicaciA?ns periA?dicas. Quizais semanais, quincenais ou mensuais. Pero irrompe na bandexa do consumidor cunha chamada tipo “leme!! “. E nese momento, o teu e o teu comercio asumides a responsabilidade de impresionar ao consumidor. Vai dedicarche un momentiAi??o sA? a ti e polo tanto as expectativas son altas. E como sabes, a satisfacciA?n Ai?? igual A? realidade mA?is as expectativas. Polo que Ai?? unha canle esixente co teu contido. Se che lle pides que te dedique uns segundos sA?, tes que xerar un contido moi, moi ben.

No outro extremo estA? Facebook, cunha frecuencia moito maior. Se unha entrada de Facebook tA?a irrompe no muro dun comerciante non vai esperar un enorme valor. O reto en Facebook estA? na frecuencia. Como achegar valor con moitas pequenas entradas. Non resulta doado conseguir que os teus seguidores interacciA?ns, que lle dean a GA?stame, comenten e compartan. Pero ao igual que o email Ai?? unha gran ferramenta!

E agora tedes feirA?n. A proposta de feirA?n Ai?? intermedia. Non require tanta frecuencia como Facebook pero aAi??nda que escribas cunha cadencia maior que un boletAi??n clA?sico de email non resultarA?s moi pesado, xa que a tA?a comunicaciA?n irA? nun sA? email acompaAi??ada das doutros comercios visitado o consumidor. Deste modo, multiplAi??case o valor dese email para o consumidor, ao que xa lle resulta mA?is interesante abrir ese correo e lelo. A expectativa xa non Ai?? que o cegues co teu contido, senA?n que saber que dentro dese email vai encontrar mA?ltiples pequenas pAi??lulas de valor.

Ademais, na tA?a conversaciA?n a travAi??s de feirA?n non sA? achegas contido senA?n que dispA?s de toda a potencia das sA?as mecA?nicas predefinir para dinamizar esa relaciA?n con propostas divertidas (ven con amigos, esperA?moste a unha hora determinada, visAi??tanos o tal dAi??a, etc.)

Buscade esa frecuencia entre Facebook (mA?is ou menos diario) e os boletAi??ns (mA?is ou menos quincenais) para manter esa conversaciA?n frecuente que fortaleza esa relaciA?n. IrAi??mosvos suxerindo ideas!!

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