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A comunicaciA?n frecuente do comercio | feirón blog
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0 Comentarios | ago 21, 2013

A comunicaciA?n frecuente do comercio

BLOG FEIRAi??N | DIDA?CTICOS

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O pequeno comercio e a sA?a comunicaciA?n

Ai?? realmente complicado que un cliente sexa un apaixonado do teu comercio. Que se tatA?e o nome do teu negocio nun brazo! Pero Ai?? moito mA?is sinxelo xerar unha relaciA?n o suficientemente forte como para que o teu negocio apareza como primeira opciA?n na sA?a cabeza cando estA? a pensar en acudir a un comercio do teu sector.

Como comerciante terA?s unha filosofAi??a sobre como conseguilo, trucos e hA?bitos, que seguro son excelentes. Pero hai unha tarefa comA?n que todo comerciante pode poAi??er en prA?ctica para fortalecer ese vAi??nculo: falar con frecuencia co cliente.

Esa conversaciA?n, se resulta interesante para o cliente, xerarA? unha afinidade e unha simpatAi??a que Ai?? A? fin e ao cabo a que inclina a vontade do cliente a acudir ao teu local e non ao do teu competidor. Para xerar esa conversaciA?n frecuente necesitas dA?as pezas: Contidos, Ai?? dicir, de que lle falo? E un medio de comunicaciA?n.

A maiorAi??a dos contidos xa estA?n no teu comercio. Todo comerciante fai moitas cousas para que o seu comercio siga sendo atractivo: cambio de produtos, cambios de escaparate, promociA?ns, probas de produtos, talleres, eventos, produtos exclusivos, etc. etc. E moitas outras pequenas cousas que o consumidor estarAi??a encantado de escoitar, como eses detalles dos produtos que che explican os provedores tanto se es un peiteado coma se es unha cafetarAi??a.

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E como medio de comunicaciA?n, hoxe en dAi??a, existen as novas tecnoloxAi??as. E aAi?? Ai?? onde FeirA?n deseAi??ou e desenvolveu unha plataforma adaptada para o teu comercio. Dende FeirA?n poderA?s manter esa conversaciA?n e ademais xerar campaAi??as novas que sen esta ferramenta serAi??an realmente complicadas (premiar as visitas, premiar a prescriciA?n, realizar sorteos, etc.). Ademais, como xa sabes, FeirA?n engade as sA?as propias campaAi??as para que sempre contivese.

Pero o mA?is importante Ai?? que non deixes de falar co cliente. Agora que xa tes FeirA?n, rexistra todos os teus consumidores, os habituais e os menos habituais e fala con eles.

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CA?ntalles todo iso que lles interesa sobre o teu produto ou servizo, porque asAi?? conseguirA?s que o teu comercio estea nas primeiras posiciA?ns cando pensen en utilizar os produtos ou servizos que o teu vendes.

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