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A comunicación frecuente do comercio | feirón blog
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0 Comentarios | ago 21, 2013

A comunicación frecuente do comercio

BLOG FEIRÓN | DIDÁCTICOS

mailing

O pequeno comercio e a súa comunicación

É realmente complicado que un cliente sexa un apaixonado do teu comercio. Que se tatúe o nome do teu negocio nun brazo! Pero é moito máis sinxelo xerar unha relación o suficientemente forte como para que o teu negocio apareza como primeira opción na súa cabeza cando está a pensar en acudir a un comercio do teu sector.

Como comerciante terás unha filosofía sobre como conseguilo, trucos e hábitos, que seguro son excelentes. Pero hai unha tarefa común que todo comerciante pode poñer en práctica para fortalecer ese vínculo: falar con frecuencia co cliente.

Esa conversación, se resulta interesante para o cliente, xerará unha afinidade e unha simpatía que é á fin e ao cabo a que inclina a vontade do cliente a acudir ao teu local e non ao do teu competidor. Para xerar esa conversación frecuente necesitas dúas pezas: Contidos, é dicir, de que lle falo? E un medio de comunicación.

A maioría dos contidos xa están no teu comercio. Todo comerciante fai moitas cousas para que o seu comercio siga sendo atractivo: cambio de produtos, cambios de escaparate, promocións, probas de produtos, talleres, eventos, produtos exclusivos, etc. etc. E moitas outras pequenas cousas que o consumidor estaría encantado de escoitar, como eses detalles dos produtos que che explican os provedores tanto se es un peiteado coma se es unha cafetaría.

E como medio de comunicación, hoxe en día, existen as novas tecnoloxías. E aí é onde Feirón deseñou e desenvolveu unha plataforma adaptada para o teu comercio. Dende Feirón poderás manter esa conversación e ademais xerar campañas novas que sen esta ferramenta serían realmente complicadas (premiar as visitas, premiar a prescrición, realizar sorteos, etc.). Ademais, como xa sabes, Feirón engade as súas propias campañas para que sempre contivese.

Pero o máis importante é que non deixes de falar co cliente. Agora que xa tes Feirón, rexistra todos os teus consumidores, os habituais e os menos habituais e fala con eles.

Cóntalles todo iso que lles interesa sobre o teu produto ou servizo, porque así conseguirás que o teu comercio estea nas primeiras posicións cando pensen en utilizar os produtos ou servizos que o teu vendes.

Se che gustou, non dubides en compartir!

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