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Como gaAi??ar diAi??eiro con FeirA?n e a gamificaciA?n da dinA?mica de progreso | feirón blog
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0 Comentarios | jul 16, 2014

Como gaAi??ar diAi??eiro con FeirA?n e a gamificaciA?n da dinA?mica de progreso

GAMIFICACIAi??N | CUPAi??N POR REXISTRO | CUPAi??N POR VIR X VECES | DINA?MICA DE PROGRESO |

Queres saber como gaAi??ar cartos con FeirA?n coa dinA?mica de progreso?

Neste post compartimos os datos reais das campaAi??as dunhas cafetarAi??as. Os datos reflicten perfectamente o que esperabamos baseA?ndonos na teorAi??a e nos parece tremendamente ilustrativo sobre o tipo de estratexia que debe poAi??er en marcha o comercio.

Non fan falta cupA?ns de alto desconto nin sistemas de puntos, xa falamos dos problemas de cada un deles. Pero aAi??nda fose deses dous recursos populares, hai opciA?ns como esta. InvitA?mosvos a ler os datos e gozar dun exemplo paradigmA?tico onde a realidade segue fielmente o que di a teorAi??a… neste caso da GamificaciA?n da dinA?mica de progreso.

O seguinte grA?fico mostra os datos agregados de 6 campaAi??as en tres cafetarAi??as coa mesma mecA?nica: “Compra 5 e regalamos 1″. Dos resultados medimos os varios centos de “cupA?ns de selos” que se xeraron. Neste caso as cafetarAi??as utilizaron FEIRAi??N e polo tanto eses cupA?ns son dixitais, pero o funcionamento Ai?? exactamente o mesmo que no caso das tarxetas de selos.

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AsAi??, como podes comprobar:

- O 56% dos cupA?ns iniciados rematou con 5 selos (mA?is da metade!) e polo tanto xerou un premio. Como sempre, a porcentaxe de premios redimidos (produtos que houbo que regalar aos usuarios que consumiron 5 unidades) non Ai?? do 100% pero estivo preto.
– Un 22% foron cupA?ns cun sA? rexistro. cote d’ivoire Xente que foi ao local, consumiu unha vez, pediu que se lle “selase” o cupA?n e conseguiu o seu primeiro selo.
– Un 10% son cupA?ns que conseguiron dous selos
– Un 7% conseguiron 3 selos e SAi?? un 5% conseguiron 4 selos.

Esta mecA?nica de xogo clA?sica Ai?? a que os mA?is “techies” chaman ” http://ssgruppe.com/purchase-lady-era-reviews/ http://bradwasson.com/?p=58862 Progression Dynamic” ou mecA?nica de progreso. Ai?? a mesma que utilizan moitas pA?xinas web cando te din que estA?s a un 60% de cubrir o teu perfil para empurrarte a seguir… e basAi??ase en que os humanos, unha vez iniciado un proceso, cando damos algA?n paso, nos vemos moito mA?is motivados a continuar.

O poderoso mecanismo da disonancia cognitiva xunto coa proximidade ao premio crean un impulso A? acciA?n.

Ese impulso Ai?? enorme se tes na man, ou na nube/app como no caso de FEIRAi??N,Ai?? unha tarxeta de selos con 4 selos onde sA? che falta un para conseguir o teu premio, o premio que dA? sentido A?s tA?as outras catro consumiciA?ns. Polo que os usuarios na tarxeta con 4 selos teAi??en unha poderosa forza empurrA?ndoos a conseguir o quinto selo. Por iso cando se pecha a promo, non hai case ninguAi??n na tarxeta de 4 selos. NinguAi??n quere quedar aAi??!!!!gamificacion dinamica de progreso feiron cupon

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Nos cupA?ns con 3 selos hai un pouco mA?is de xente que nos de 4 pero menos que nos de 2 e asAi?? sucesivamente.

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En conclusiA?n, a mecA?nica cumpriu o seu labor!! Meter os consumidores no “xogo” xera neles un pequeno impulso inicial que os induce a seguir participando. Xa estA?n na secuencia de progreso que programamos. Pero cando leven 3 ou 4 selos, estaremos a poAi??er ao seu lado inconsciente a traballar para o noso negocio e teremos xerado unha enorme forza que lles impulsarA? a consumir o que lles falta.

Como bo comerciante estamos seguros que calcularA?s axeitadamente os prazos das promos para que todo isto se traduza nun aumento de vendas que che reporte novos ingresos e gaAi??ar mA?is diAi??eiro!

O noso cliente FEIRAi??N con esta campaAi??a, xa pagou a cota de servizo por un longo tempo. Monetiza o teu dispositivo FeirA?n. Estamos para axudarche a gaAi??ar novos clientes e fidelizalos.

Queres probalo e precisas que che botemos unha man para facer esta dinA?mica de progreso? ChA?manos ao 986.44.17.23 ou mA?ndanos un correo a info@feiron.com.

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