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Como gañar diñeiro con Feirón e a gamificación da dinámica de progreso | feirón blog
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0 Comentarios | jul 16, 2014

Como gañar diñeiro con Feirón e a gamificación da dinámica de progreso

GAMIFICACIÓN | CUPÓN POR REXISTRO | CUPÓN POR VIR X VECES | DINÁMICA DE PROGRESO |

Queres saber como gañar cartos con Feirón coa dinámica de progreso?

Neste post compartimos os datos reais das campañas dunhas cafetarías. Os datos reflicten perfectamente o que esperabamos baseándonos na teoría e nos parece tremendamente ilustrativo sobre o tipo de estratexia que debe poñer en marcha o comercio.

Non fan falta cupóns de alto desconto nin sistemas de puntos, xa falamos dos problemas de cada un deles. Pero aínda fose deses dous recursos populares, hai opcións como esta. Invitámosvos a ler os datos e gozar dun exemplo paradigmático onde a realidade segue fielmente o que di a teoría… neste caso da Gamificación da dinámica de progreso.

O seguinte gráfico mostra os datos agregados de 6 campañas en tres cafetarías coa mesma mecánica: “Compra 5 e regalamos 1″. Dos resultados medimos os varios centos de “cupóns de selos” que se xeraron. Neste caso as cafetarías utilizaron FEIRÓN e polo tanto eses cupóns son dixitais, pero o funcionamento é exactamente o mesmo que no caso das tarxetas de selos.

dinámica de progresión

Así, como podes comprobar:

- O 56% dos cupóns iniciados rematou con 5 selos (máis da metade!) e polo tanto xerou un premio. Como sempre, a porcentaxe de premios redimidos (produtos que houbo que regalar aos usuarios que consumiron 5 unidades) non é do 100% pero estivo preto.
– Un 22% foron cupóns cun só rexistro. cote d’ivoire Xente que foi ao local, consumiu unha vez, pediu que se lle “selase” o cupón e conseguiu o seu primeiro selo.
– Un 10% son cupóns que conseguiron dous selos
– Un 7% conseguiron 3 selos e SÓ un 5% conseguiron 4 selos.

Esta mecánica de xogo clásica é a que os máis “techies” chaman “Progression Dynamic” ou mecánica de progreso. É a mesma que utilizan moitas páxinas web cando te din que estás a un 60% de cubrir o teu perfil para empurrarte a seguir… e baséase en que os humanos, unha vez iniciado un proceso, cando damos algún paso, nos vemos moito máis motivados a continuar.

O poderoso mecanismo da disonancia cognitiva xunto coa proximidade ao premio crean un impulso á acción.

Ese impulso é enorme se tes na man, ou na nube/app como no caso de FEIRÓN,  unha tarxeta de selos con 4 selos onde só che falta un para conseguir o teu premio, o premio que dá sentido ás túas outras catro consumicións. Polo que os usuarios na tarxeta con 4 selos teñen unha poderosa forza empurrándoos a conseguir o quinto selo. Por iso cando se pecha a promo, non hai case ninguén na tarxeta de 4 selos. Ninguén quere quedar aí!!!!gamificacion dinamica de progreso feiron cupon

Nos cupóns con 3 selos hai un pouco máis de xente que nos de 4 pero menos que nos de 2 e así sucesivamente.

En conclusión, a mecánica cumpriu o seu labor!! Meter os consumidores no “xogo” xera neles un pequeno impulso inicial que os induce a seguir participando. Xa están na secuencia de progreso que programamos. Pero cando leven 3 ou 4 selos, estaremos a poñer ao seu lado inconsciente a traballar para o noso negocio e teremos xerado unha enorme forza que lles impulsará a consumir o que lles falta.

Como bo comerciante estamos seguros que calcularás axeitadamente os prazos das promos para que todo isto se traduza nun aumento de vendas que che reporte novos ingresos e gañar máis diñeiro!

O noso cliente FEIRÓN con esta campaña, xa pagou a cota de servizo por un longo tempo. Monetiza o teu dispositivo Feirón. Estamos para axudarche a gañar novos clientes e fidelizalos.

Queres probalo e precisas que che botemos unha man para facer esta dinámica de progreso? Chámanos ao 986.44.17.23 ou mándanos un correo a info@feiron.com.

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