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Clave para que o teu negocio sexa competitivo | feirón blog
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2 Comentarios | abr 01, 2013

Clave para que o teu negocio sexa competitivo

clave para que o teu negocio sexa competitivo

Cando necesito mercar unha camisa recorro algunhas das tendas onde compro habitualmente. Tamén boto unha ollada a Internet (e neste caso a marca inflúe moito, porque algunhas marcas só se venden nas súas propias tendas). Sucede o mesmo cando quero uns tenis. Nike, Adidas, Asics… pódoos  mercar online ou en diferentes tendas multimarca da cidade. Tamén se quero ir a cear, onde a marca é menos importante.

En calquera caso, o certo é que toda a roupa das diferentes tendas que visito, todos os tenis que vexo e todos os restaurantes que considero, son bos. Se o produto é malo ou me sinto enganado saen da miña “lista” (e das “listas” dos meus amigos).

O feito que me leva a comprar unha camisa ou outra, uns tenis ou outros ou mesmo cene nun restaurante ou outro, non dependerá demasiado da calidade (todos son bos) senón máis ben da “afinidade” que teña co establecemento.

Os meus  fillos teñen unha clara afinidade polo McDonalds, que é un fenómeno creando ese tipo de “relación”. Eu téñoa con algúns establecementos e algunhas marcas que tamén son moi boas creando e fortalecendo esa relación.

Porque ao fin e o cabo, ante a enorme oferta de produtos bos de hoxe en día, o que inclina ao consumidor por un ou por outro é a relación co establecemento ou coa marca. Esa “RELACIÓN” é a clave para que un comercio sexa competitivo. E é algo que é necesario construír, alimentar e fortalecer, e isto é o que chamamos o “tesouro do comerciante”.

Esa relación está na esencia de feirón e dende aquí falaremos moitas veces sobre ela. De momento dámosche unha pista: para fortalecer a relación é necesario que fales co teu cliente! E iso esixe poder falar con el, aínda cando non visite o teu local.

Podes actualmente comunicarte cos teus consumidores?

Podes enviarlles a todos unha felicitación de Nadal?

E felicitalos polo seu aniversario?

Se che gustou, non dubides en compartir!

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  1. [...] canle de comunicación cos seus consumidores é un tesouro para unha
  2. [...] ademais sabemos que a clave competir hoxe en día dende o comercio é a

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