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Avalíando unha promoción en feirón | feirón blog
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0 Comentarios | jun 06, 2013

Avalíando unha promoción

Despois de crear unha promoción, temos que controlar  como está a funcionar e se realmente é a apropiada para o noso negocio e os nosos clientes. Para isto, feirón dispón dunha ferramenta que che dá os datos a tempo real ou ao finalizar a campaña.

Poderás avaliar o funcionamento das túas promocións tan só con entrar na túa páxina de tendeiro, ir a parte de promos, e dende aí, escoller  a promo que queres analizar.

organizar premios en la admin

Aparecerán os seguintes datos:

  1. Creada: o día que se creou a promoción
  2. Activa dende: é a data de inicio que pode corresponder coa de creación,
  3. Rematou o: a data final da promo.
  4. Checkins: indica cantas veces se fixo checkin no teu establecemento durante a vixencia da promo. Este dato é superior ao número de usuarios, xa que un mesmo usuario pode facer,1, 2… 3 checkins no mesmo día.
  5. Usuarios: Número de usuarios que pasaron a súa tarxeta polo dispositivo da túa tenda, como dixemos anteriormente, este número pode ser menor co número de checkins.
  6. Cupóns: Este número, dirache as veces que esos checkins se convertiron en cupóns. Un mesmo usuario pode acumular tantos cupóns por día como ti esteas disposto a entregar. Se unha promoción sorteo dura 30 días, e o número de papeletas é 0 (infinito) unha mesma persona pode chegar a acumular 30 papeletas
  7.  Agasallos: Número de premios entregados. Se na promoción indicas que tes 200 camisetas a regalar,  cada cupón convírtese nunha camiseta menos, ou agasallo.

Cando escollas crear un sorteo, terás outros dos puntos a ter en conta:

  • Usuarios que aínda non cobraron o seu premio: toda persona que teña unha pepeleta para o sorteo.
  • Usuarios que xa cobraron o seu premio: persona que reciban o premio tras realizar o sorteo.

E non che esquezas que aínda temos máis: coñece con toda precisión as túas estatísticas. 

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