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A túa primeira promoción | feirón blog
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0 Comentarios | abr 06, 2013

A túa primeira promoción

primera promocion

A túa primeira promoción en feirón

O feirón é unha potente ferramenta que debes descubrir e explotar. E o primeiro fito importante tras a instalación é a configuración da túa primeira campaña.

O elemento máis importante á hora de deseñar unha campaña é o obxectivo. É fundamental telo claro porque o resto de decisións que tomes deben estar condicionadas a achegarte máis a ese obxectivo. E o obxectivo da túa primeira campaña é conseguir base de datos. É dicir, conseguir o maior número de xente subscrita ao teu comercio en feirón.

Unha persoa subscríbese ao teu comercio facendo clic no teu dispositivo feirón. Para iso debe estar dado de alta en feirón, polo que se non o está, terá que darse de alta no teu establecemento. Trátase dun proceso moi breve e sinxelo, onde ademais contará coa túa axuda.

Polo tanto, tras a instalación é necesario poñerse a pensar nesa primeira campaña que “subscriba” ao maior número de xente no teu comercio. E para iso, debemos pensar nunha campaña cunha “mecánica” simple. É dicir, que sexa moi doado para o usuario subscribirse.

Polo tanto, a campaña “Por vir” que encontrarás en feirón é unha boa opción. Nesa mecánica, o usuario só ten que facer “clic” no teu tablet para participar. Podes incentivar este comportamento do consumidor con premios que poden ser minipremios para os X primeiros, un sorteo entre os que fagan clic esa semana, indutores de consumo como “5 € para gastar na liña de produtos X… “, experiencias ou moitos outros máis! Tamén existen outras mecánicas sobre as que deseñar atractivas promocións para conseguir que o maior número de xente faga clic no teu tablet.

E ademais do obxectivo, mecánica e premio, debes coidar moito a difusión. É dicir, asegurarche que o máximo número de persoas “se decata” da atractiva campaña que deseñaches. E para iso debes utilizar todos os recursos á túa disposición:

  – En primeiro lugar, o teu contacto persoal co cliente, invitando a todos os consumidores que visiten o teu local a que se rexistren.

  – O teu escaparate, un recurso valioso que pagas mes a mes e que ve moita máis xente da que te visita!

  – A cartelaría no punto de venda.

  – A túa base de datos se tes un rexistro de móbiles ou emails dos teus clientes.

  – Relacións públicas, falando con negocios amigos para que difunda.

  – Medios convencionais como a prensa ou a radio se encaixa no teu orzamento.

  – …e moitos outros máis!

En calquera caso, nós chamarémoste para axudarche con esta primeira campaña en feirón!

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