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A promoción por vir | feirón blog
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1 Comentario | may 02, 2013

A promoción por vir

por vir-2Trátase da mecánica básica do concepto “marketing de visita”. Referímonos ás accións encamiñadas a premiar que o consumidor “entre” no establecemento. En feirón dámoslle moita importancia a este sutil xeito de facer ou provocar ventas: aumentar o tráfico de clientes no punto de venda. E por iso existen mecánicas como esta que che permitirán premiar o usuario só por vir! Vexamos os matices.

En primeiro lugar, pódese parametrizar esta promoción para que só se premie a primeira visita. É dicir, a primeira vez que o cliente fai clic sobre o dispositivo feirón do teu establecemento.

O premio pode ser, de novo, un micro premio, un premio experiencial, un cupón de desconto, unha papeleta para un sorteo ou calquera outra remuneración que consideredes adecuada.

Pero tamén pódese premiar a visita dun cliente que xa estivo antes no establecemento. Esta visita pódese restrinxir por días ou horas. E deste modo podemos crear unha “happy hour” premiando “Se ves o xoves a partir das 20.00”. Tamén podemos desestacionalizar a compra e premiar “Se ves de luns a xoves pola mañá, dámosche un 50% na túa seguinte compra”. O utilizar o dispositivo feirón para rexistrar os asistentes a un evento en promos como “Os 10 primeiros que veñan a presentación do produto X facémoslle un 40% se o levan”.

Por último, é interesante sinalar como é habitual combinar o sorteo con esta mecánica, de modo que a visita tradúzase nunha “papeleta” que che dará opción a gañar un determinado premio.

As posibilidades son enormes e o reto é “xogar” cos teus seguidores para atopar aquelas mecánicas que mellor se adaptan a eles ao tempo que aportan beneficios ao teu negocio. Pero aí xa ten que entrar en xogo a túa creatividade!!

 

Se che gustou, non dubides en compartir!

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