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Creando promo "Por vir x veces" | feirón blog
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2 Comentarios | may 09, 2013

Promo Por vir x veces

paraguas

Neste caso, a mecánica que xera o premio é a repetición de visitas. É a promoción de “marketing de visita” por excelencia. domain map Premiamos ao cliente por visitarnos un número de veces nun prazo determinado.

En función do teu negocio, ti decidirás cal será esa frecuencia. Existen importantes beneficios se consegues acurtar o ciclo de visita, sobre todo se o teu negocio é de alta conversión, por exemplo, un supermercado ou unha perruquería, onde case todas as visitas compran.

Como sempre, poderás premiar este comportamento con aqueles beneficios que consideres oportunos. Visita o noso  post Deseño da estrutura de premiospara recoller algunhas ideas.

Como exemplo propómosche unha promoción utilizada por feirón na campaña de apertura de Santiago, para estimular o uso do sistema e o aprendizaxe por parte do usuario.

A campaña propuña: “Só con facer checkin en 3 negocios distintos coa túa tarxeta feirón gañas un dos nosos paraugas!”. Deste modo, a cada checkin ou clic do usuario nun comercio novo, marcarase un dos tres casilleiros que había no cupón visible tanto no tablet, como na web ou na aplicación móbil.

No teu segundo clic vías dúas casillas das tres dispoñibles marcadas e só una baleira. Esta imaxe activa un impulso no comportamento humano que nos empuxa a completar a terceira casilla, o que se traduce en visitar un comercio máis. É o que os americanos chaman “progression dynamic”, dinámicas nas cales o éxito ven de completar unha serie de procesos o tareas determinadas (como facer checkin neste caso).

Unha mecánica poderosa a golpe de clic en feirón!!

Se che gustou, non dubides en compartir!

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